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HR and payroll software

Buyers choosing a payroll tool may ask an AI.

See whether AI search answers name you, which pages they cite and which competitors appear, for the questions buyers in this industry ask.

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Questions buyers may ask

  1. 01What payroll software fits a 75 person US team?
  2. 02Recommend a payroll tool under $12 per employee a month.
  3. 03What does your company do?
  • Your own questions first; drafts stay labelled until you confirm them
  • Category questions kept apart from questions that name you
  • Asked to the OpenAI, Gemini, Claude and Perplexity search APIs, twice each
  • For each answer: mentioned or not, cited URLs, competitors and collection status

Buyer questions

Ten questions buyers in this industry may ask.

Six are category questions and four name your company. In a check, your own questions come first; anything drafted from a template stays labelled as a draft until you confirm it.

  1. 01What payroll software fits a 75 person US team?
  2. 02Recommend a payroll tool under $12 per employee a month.
  3. 03Payroll takes us two days a month and we file in four states. What do companies our size use instead?
  4. 04What are some alternatives to Competitor A for payroll?
  5. 05Do we really need payroll software for a 75 person team, or can our accountant keep doing it?
  6. 06What should I look for in a payroll tool?
  7. 07What does your company do?
  8. 08How much does your company charge per employee a month?
  9. 09Does your company handle payroll for a 75 person team that files in four states?
  10. 10How is your company different from Competitor A?

What we record

Named, cited, or left out.

  • Who is named. An answer can list several companies. We record each competitor you listed, and whether you are among them.
  • A mention does not always come with a citation. Some answers name a company and stop. Some also cite its site. We count mentions and citations separately.
  • Whether the answer came back at all. A failed answer is shown as failed, never as “not mentioned”.

Pages answers may send buyers to

A page that does not state a fact the buyer asked for.

  • The product page
  • The pricing page
  • The comparison page
  • The demo request form

A missing mention alone never establishes the cause. The improvement workflow in the Improvement plan sets the answer beside your confirmed facts and the live page.

Available now AI visibility check: up to 10 questions × 4 engines × 2 repeats = up to 80 planned answers by default. You start it yourself once your questions are confirmed; collection usually takes a few minutes.

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Questions

Questions from this industry.

FwdLink's own count, September 2026. All 50 companies were HR software vendors. We have not yet run the same study in other industries. In that count, 13.6% of answers to choosing questions named the company and 7.7% linked its own site.

How we measure → Glossary →

Is this the industry you counted?

Yes. The September 2026 research counted AI answers to choosing questions about 50 HR software vendors. It was exploratory research, not a customer result.

We sell to HR and to finance. Which buyer do the questions follow?

Pick one buyer per question set. Ten questions go further when they follow one buyer.

Can the answers include the big platforms?

Answers name whoever they name. We record those names as competitor appearances.

Next step

See what AI answers say about your brand.
Your first check is free.

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Your first check and a first draft preview are free. The Improvement plan is $99/month: weekly re-checks on four engines, three tasks each week, AI-written drafts from your confirmed facts and a re-measure after a change. Agency workspaces are in early access. Apply for early access.