Sample brief Send three buyer questions

By role

For website owners

You are the one who actually changes the site, and requests arrive with no evidence attached.

For whoever publishes.

Right now

What this usually looks like.

  • A request to "improve the page" with nothing specific in it.
  • No way to tell whether last month’s change helped.
  • Ten suggestions at once, none finished.
Accounting and tax

I run a small online shop. Do I need an accountant or can I just use tax software?

OpenAI

If you carry inventory, most small shop owners end up hiring someone.

  1. 1 Competitor A Online shops, flat yearly fee Linked its site
  2. 2 Competitor B Sales tax in several states Linked its site
  3. 3 Competitor C Bookkeeping and filing in one place Named only
  4. 4 Competitor D Small business focus, remote Linked its site
  5. 5 Competitor E Starts around $900 a year Named only
  6. ?Your companyNot mentioned

Google Gemini

Most shops your size either use one of these or hire locally.

  1. 1 Competitor F Online shops only Linked its site
  2. 2 Competitor B Sales tax in several states Linked its site
  3. 3 Competitor G Monthly books, yearly filing Named only
  4. 4 Competitor D Small business focus, remote Named only
  5. 5 Competitor H Flat fee for online sellers Linked its site
  6. ?Your companyNot mentioned

Perplexity

For a shop carrying inventory, these come up repeatedly.

  1. 1 Competitor B Multi-state sales tax Linked its site
  2. 2 Competitor E From about $900 a year Linked its site
  3. 3 Competitor F Online sellers only Named only
  4. 4 Competitor C Books and filing together Named only
  5. 5 Competitor H Flat fee, online shops Linked its site
  6. ?Your companyNot mentioned
Each service listed five companies and stopped there. Switch them to see the lists differ. Example answer

Every week

The parts of the service that touch this.

FwdLink Week 3 · Monday Awaiting approval Example

Say who the product page is for.

Page
yourcompany.example/payroll
Evidence
Here are five payroll tools teams of about 75 tend to use. Your company was not on the list.Page check: Team size and Setup help are not stated.
The fix
  • State the team size
  • State the setup help
  • Keep it in your own wording
Owner
MLMarketing lead
Due
Thursday
Second count
Monday, two weeks later

Your team approves it and publishes it.

One page on Monday

Your Monday.,Made actionable.

The page shows the web address to fix, what the AI said next to what your page actually says, the fix, who owns it, when it’s due and when we’ll count again. All of it fits on one sheet.

Read the sample brief →

How a pilot starts

Here's how the first month goes.

  1. Week 1

    Before you pay: agree the 50 questions

    We settle the 50 questions and the five competitors with your team on a 30-minute call, starting from the draft we built from the questions you sent. They go into an order with the date of everything below. Week 1 is not billed.

  2. Week 2

    First 450 answers

    All three services get the questions for the first time. You see where you're named and where you're missing.

  3. Week 3

    First brief, first fix

    One page to fix lands on Monday. Your team reviews it and publishes, and we're on the weekly call if anything gets stuck.

  4. Week 4

    We ask again

    We confirm the page is live and run all 450 again. What moved and what didn’t goes in the report.

Week 1 is not billed. The questions and every date above are settled first, and your first charge lands when collection starts in week 2, so the 14-day refund window opens a week before your first brief rather than closing before it.

Scope

What this does not cover.

  • We do not have access to your site.
  • We do not push changes into your codebase.

Everything we don't do →

What you can check

All 450 answers a week are kept in full, so every line of evidence in a brief can be opened and read.

How the archive works →

$990 a month. Billed monthly, cancel whenever you like. If you cancel within 14 days of the first payment, we refund that payment.

Send three buyer questions

Start with three questions

Send three questions your buyers would type into an AI.
We run them and send back what each service answered. If it is not a fit, we will say so.

Send three buyer questions

It costs nothing, and you can take your time deciding afterward.