Sample brief Send three buyer questions

Sample brief

This is the page that lands on Monday.

One web address, the evidence, the fix, who posts it, when it is due and when we count again. Below is a complete brief, filled in the way yours would be.

The answers, the page and the dates here are an example, and the companies in the answer are written as Competitor A to E rather than invented names. A real brief carries your name, your competitors’ names and the answers we kept that week.

Send three buyer questions How we measure

FwdLink Week 3 · Monday Awaiting approval Example

Say who your company is for.

Page
yourcompany.example/payrollThe product page. It is the one a buyer lands on from most of these answers.
Evidence

We asked all three services: What payroll software fits a 75 person US team?

HR and payroll software

What payroll software fits a 75 person US team?

OpenAI

Here are five payroll tools teams of about 75 tend to use.

  1. 1 Competitor A US payroll, 50 to 250 employees Linked its site
  2. 2 Competitor B Setup help included Linked its site
  3. 3 Competitor C Flat monthly price per employee Named only
  4. 4 Competitor D Payroll plus benefits in one Linked its site
  5. 5 Competitor E Multi-state tax filing Named only
  6. ?Your companyNot mentioned

Google Gemini

For a US team that size, these come up most.

  1. 1 Competitor F Payroll and time tracking together Linked its site
  2. 2 Competitor A US payroll, 50 to 250 employees Linked its site
  3. 3 Competitor G Benefits administration included Named only
  4. 4 Competitor D Payroll plus benefits in one Named only
  5. 5 Competitor H Files in all 50 states Linked its site
  6. ?Your companyNot mentioned

Perplexity

At 75 people these are the ones that fit.

  1. 1 Competitor A 50 to 250 employees, US Linked its site
  2. 2 Competitor H Files in all 50 states Linked its site
  3. 3 Competitor B Setup help included Named only
  4. 4 Competitor G Benefits administration Named only
  5. 5 Competitor C Flat price per employee Linked its site
  6. ?Your companyNot mentioned
Competitor A, Competitor B, Competitor C, Competitor D and Competitor E were named. Your company was not, on either service. Example answer

Page check. The live page says “Payroll for growing teams.” It does not say how many employees your company supports, and it does not say how setup works. Those are the two facts the question was about.

The fix

Add a short section under the product introduction. Paste-ready, using two facts the company has already confirmed:

Your company runs US payroll for teams of 50 to 200 employees. We help you set it up, from importing employee records to your first pay run.
  • Put it directly under the headline, before pricing
  • Keep the company’s own tone. The facts matter, not our wording
  • Two facts. No claims about results
Owner
MLMarketing lead approves the facts
WLWebsite lead posts it
Due
Thursday, 5 pm EasternSame week as the brief.
Second count
Monday, two weeks laterThe same 50 questions, all three services, three times each. The result goes in that Monday’s brief whether or not it moved.

Your team approves it and publishes it.

Before and after

The same page, with the two missing facts added.

Today

After the fix

Simplified page outlines. The wording on the real page is your team’s.

What happens next

Four steps, and the second count is already in the calendar.

  1. Step 1

    Approve the facts

    Product marketing confirms the team size, the country and how setup works. Nothing is published until they do.

  2. Step 2

    Publish

    The website lead adds the section on the agreed page, in the company’s own wording, by Thursday.

  3. Step 3

    Verify

    We open the live page on desktop and mobile, save a copy and note the date it went up.

  4. Step 4

    Count again

    Two Mondays later the same 50 questions go out again. What moved and what did not goes in the next brief.

What a real brief adds

The same page, with your numbers behind it.

  • The date each answer was collected, which service gave it and which of the three repeats it was
  • How often each of your five competitors was named in the same 450 answers that week
  • Last week’s count next to this week’s, for the same questions
  • A link from every quote to the full answer it came from

Every line points at an answer we kept

All 450 answers a week are stored in full. When a brief says you were left out of an answer, you can open that answer and read it yourself.

How the archive works →

The six fields

Every brief has exactly these.

  1. The page Just one web address a week, with the reason it came first. You won't get a list.
  2. Evidence The AI’s answer, and what the live page leaves out.
  3. The fix A sentence to add or a checklist. Your team reviews it.
  4. Owner Who posts it.
  5. Due date For example, Thursday of the same week.
  6. Second count Set before you publish. We ask the same questions again that day.

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Your first brief

Bring one page you suspect is missing something.
We will tell you on the call whether a brief like this would say so.

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