Sample brief Send three buyer questions

Clinics

Buyers choosing a knee clinic ask an AI too.

We ask the 50 questions they would ask, every week, and hand you one page to fix on Monday.

Send three buyer questions Read the sample brief

Clinics

My knee has hurt for 3 months. Who's a good knee clinic in Denver that won't push surgery first?

OpenAI

Three months is long enough that you want a real diagnosis before anyone talks about surgery.

  1. 1 Competitor A Physical therapy before surgery Linked its site
  2. 2 Competitor B No referral needed Linked its site
  3. 3 Competitor C Same-week appointments Named only
  4. 4 Competitor D Two Denver locations Linked its site
  5. 5 Competitor E Runners and hikers focus Named only
  6. ?Your companyNot mentioned

Google Gemini

In Denver these clinics start with non-surgical care.

  1. 1 Competitor F Non-surgical knee care first Linked its site
  2. 2 Competitor B No referral needed Linked its site
  3. 3 Competitor G Second opinions before surgery Named only
  4. 4 Competitor D Two Denver locations Named only
  5. 5 Competitor H Imaging on site Linked its site
  6. ?Your companyNot mentioned

Perplexity

Clinics here that try conservative care first.

  1. 1 Competitor F Non-surgical care first Linked its site
  2. 2 Competitor C Appointments the same week Linked its site
  3. 3 Competitor A Physical therapy before surgery Named only
  4. 4 Competitor H Imaging in the building Named only
  5. 5 Competitor E Works with runners Linked its site
  6. ?Your companyNot mentioned
Each service listed five companies and stopped there. Switch them to see the lists differ. Example answer

Questions we'd ask

Ten of the fifty, written for this industry.

Six ask what to use and four ask about you by name. The real 50 are settled with your team on the first 30-minute call.

  1. 01What's a good knee clinic for knee pain that has lasted three months?
  2. 02Recommend a knee clinic under $200 a visit.
  3. 03My knee has hurt for three months and the first clinic went straight to surgery. What do people do about this?
  4. 04What are some alternatives to Competitor A?
  5. 05Do I really need a knee clinic for knee pain that has lasted three months?
  6. 06What should I look for in a knee clinic?
  7. 07What does your company do?
  8. 08How much does your company cost per month?
  9. 09Does your company work for knee pain that has lasted three months?
  10. 10How is your company different from Competitor A?

What answers look like

Named, linked, or left out.

  • Five companies, one answer. A buying question usually comes back with a handful of names and nothing else.
  • A link is not a mention. Some answers name a company and stop. Some also link its site. We count those separately.
  • The sixth line is empty. When you are not in the answer, there is nothing to click and nothing to compare.

Pages a Monday brief might name

Usually a page that never states a fact the buyer asked for.

  • The condition page
  • The locations page
  • The insurance page
  • The clinician bios

A missing mention alone is never the reason. We read the live page first.

FwdLink Week 3 · Monday Awaiting approval Example

One page to fix

Page
Evidence
The fix
Owner
Due
Second count

Your team approves it and publishes it.

The brief, blank

Six fields, every Monday.

A filled-in example is on the sample brief page, with the answers and the fix in place.

Read the sample brief →

How a pilot starts

Here's how the first month goes.

  1. Week 1

    Before you pay: agree the 50 questions

    We settle the 50 questions and the five competitors with your team on a 30-minute call, starting from the draft we built from the questions you sent. They go into an order with the date of everything below. Week 1 is not billed.

  2. Week 2

    First 450 answers

    All three services get the questions for the first time. You see where you're named and where you're missing.

  3. Week 3

    First brief, first fix

    One page to fix lands on Monday. Your team reviews it and publishes, and we're on the weekly call if anything gets stuck.

  4. Week 4

    We ask again

    We confirm the page is live and run all 450 again. What moved and what didn’t goes in the report.

Week 1 is not billed. The questions and every date above are settled first, and your first charge lands when collection starts in week 2, so the 14-day refund window opens a week before your first brief rather than closing before it.

$990 a month. Billed monthly, cancel whenever you like. If you cancel within 14 days of the first payment, we refund that payment.

Send three buyer questions

Questions

Asked by teams in this industry.

We have only run a study of our own in HR software. There is no count of this industry yet, and we will not present one as if there were. See what we did count →

How we measure → Glossary →

Can we say anything about outcomes?

We do not write clinical claims. The fix is usually a plain fact such as location, referral policy or treatment order.

Do the questions name a city?

For a clinic, yes. Patients ask that way.

Do you handle patient data?

No. We read public answers and public pages only.

Who approves the wording?

Your practice does, before anything is published.

Start with three questions

Send three questions your buyers would type into an AI.
We run them and send back what each service answered. If it is not a fit, we will say so.

Send three buyer questions

It costs nothing, and you can take your time deciding afterward.