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HR and payroll software

Buyers may ask AI to pick a payroll tool.

See if AI names you, and who it names instead.

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Questions buyers may ask

  1. 01What payroll software fits a 75-person US team?
  2. 02Recommend a payroll tool under $12 per employee a month.
  3. 03What does your company do?
  • Asked to OpenAI, Gemini, Claude and Perplexity
  • Twice on each AI
  • Who gets named, and which sites AI points to

Buyer questions

Ten questions your buyers might ask.

The first six leave your name out. The last four use it.

  1. 01What payroll software fits a 75-person US team?
  2. 02Recommend a payroll tool under $12 per employee a month.
  3. 03Payroll takes us two days a month and we file in four states. What do companies our size use instead?
  4. 04What are some alternatives to Competitor A for payroll?
  5. 05Do we really need payroll software for a 75-person team, or can our accountant keep doing it?
  6. 06What should I look for in a payroll tool?
  7. 07What does your company do?
  8. 08How much does your company charge per employee a month?
  9. 09Does your company handle payroll for a 75-person team that files in four states?
  10. 10How is your company different from Competitor A?

What we check

Named, linked, or left out.

  • Named? Does AI say your name?
  • Linked? Does AI point to your site?
  • Who else? Which other companies does AI name?

Pages AI may send buyers to

Does your page answer what buyers ask?

  • The product page
  • The pricing page
  • The comparison page
  • The demo request form

Questions

Common questions.

FwdLink's own count, September 2026. All 50 companies were HR software vendors. We have not yet run the same study in other industries. 13.6% of answers named the company. 7.7% linked its site.

How we measure → Glossary →

Is this the industry you counted?

Yes. In September 2026 we counted AI answers about 50 HR software companies. It was research, not a customer result.

We sell to HR and to finance. Which buyer do the questions follow?

Pick one buyer for each set. Ten questions work best for one buyer.

Can the answers include the big platforms?

Yes. We list every company AI names.

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