AI visibility prompts
Prompts to test your AI visibility,
written the way buyers ask.
Use your buyers’ real questions first. These shapes fill the gaps.
| Type | Starting mix of 20 | What the buyer is doing | Question shape |
|---|---|---|---|
| A1 Open recommendation | 3 | The buyer knows what kind of thing they need and asks what is good. | What's a good {product} for {situation}? |
| A2 Recommendation with a condition | 2 | A budget, a size or a location is attached. | Recommend a {product} under {budget}. |
| A3 Starting from the problem | 2 | The buyer does not know what to search for and describes the problem instead. | {problem}. What do people do about this? |
| A4 Looking for alternatives | 2 | A competitor is named and the buyer wants others. | What are some alternatives to {competitor}? |
| A5 Whether to bother | 2 | Do it in-house, hire it out, or skip it entirely. | Do I really need a {product} for {situation}? |
| A6 How to choose | 1 | The buyer asks what to look for. | What should I look for in a {product}? |
| B1 What you do | 2 | What the company is and who it is for. | What does {brand} do? |
| B2 Price and terms | 2 | What it costs, and how cancelling works. | How much does {brand} cost? |
| B3 Whether you fit | 2 | Does it suit this buyer, this size, this place. | Does {brand} work for {situation}? |
| B4 Head to head | 1 | You against one competitor. | How is {brand} different from {competitor}? |
| B5 Practical checks | 1 | Setup, time to start, whether a person answers. | Can I call a person at {brand} if something breaks? |
Fill the {gaps} with your own facts. Group A never has {brand}. Group B always does. A first check uses up to 10 questions.
A starter set
Ten starter questions for a task tracker.
The first six leave your name out. The last four use it.
- 01What's a good tool to track tasks for a 30-person team?
- 02Recommend a task tracker under $10 per person a month.
- 03Our tasks live in three spreadsheets and nobody knows what’s current. What do people use to fix this?
- 04What are some alternatives to Competitor A?
- 05Do we really need a task tracker for a team of 30?
- 06What should I look for in a task tracker?
- 07What does your company do?
- 08How much does your company charge per person a month?
- 09Does your company work for a 30-person team that’s still on spreadsheets?
- 10How is your company different from Competitor A?
Writing your own
Five rules for good questions.
| Rule | Weak | Better |
|---|---|---|
| Leave your brand out of recommendation questions | Is Acme a good task tracker? | What task tracker fits a 30-person team that still runs on spreadsheets? |
| Say what the buyer’s situation is | Best project management tool | Recommend a task tracker under $10 per person a month for a 30-person team. |
| One need per question | Cheapest secure easy task tracker with CRM and payroll? | Which task trackers include single sign-on on their cheapest plan? |
| Ask in your buyers’ language and market | An English question when your buyers are in Korea | The same need, asked in Korean for the Korean market |
| Keep the wording fixed | Rewording the question every month | The same wording every time, so a change in the answer is not a change in the question |
- Ask each AI at least twice, in a new chat each time.
- Write down: were you named? Who else? Which sites?
- Keep failed answers apart. They are not “not mentioned”.
- One answer is not a trend. 0 of 8 is.
The free check does this on the 4 AIs and keeps every answer.