Sample brief Send three buyer questions

B2B software

Buyers choosing a task tracker ask an AI too.

We ask the 50 questions they would ask, every week, and hand you one page to fix on Monday.

Send three buyer questions Read the sample brief

B2B software

What's a good tool to track tasks for a 30 person team? We're still on spreadsheets.

OpenAI

For a team of 30 that's outgrowing spreadsheets, these five are worth a look.

  1. 1 Competitor A Free trial up to 30 seats Linked its site
  2. 2 Competitor B Board and list views Linked its site
  3. 3 Competitor C Flat $6 per person a month Named only
  4. 4 Competitor D Built for teams under 50 Linked its site
  5. 5 Competitor E Timeline view, no setup fee Named only
  6. ?Your companyNot mentioned

Google Gemini

Teams that size usually land on one of these.

  1. 1 Competitor B Free plan for small teams Linked its site
  2. 2 Competitor F Made for 20 to 60 people Linked its site
  3. 3 Competitor C Flat $6 per person a month Named only
  4. 4 Competitor G Checklists and recurring work Named only
  5. 5 Competitor H Imports straight from spreadsheets Linked its site
  6. ?Your companyNot mentioned

Perplexity

Most teams at that size pick from this group.

  1. 1 Competitor A Free trial, 30 seats Linked its site
  2. 2 Competitor C $6 per person, flat Linked its site
  3. 3 Competitor F Built for 20 to 60 people Named only
  4. 4 Competitor D Under 50 people Named only
  5. 5 Competitor H Spreadsheet import in one step Linked its site
  6. ?Your companyNot mentioned
Each service listed five companies and stopped there. Switch them to see the lists differ. Example answer

Questions we'd ask

Ten of the fifty, written for this industry.

Six ask what to use and four ask about you by name. The real 50 are settled with your team on the first 30-minute call.

  1. 01What's a good tool to track tasks for a 30 person team?
  2. 02Recommend a task tracker under $10 per person a month.
  3. 03Our tasks live in three spreadsheets and nobody knows what’s current. What do people use to fix this?
  4. 04What are some alternatives to Competitor A?
  5. 05Do we really need a task tracker for a team of 30?
  6. 06What should I look for in a task tracker?
  7. 07What does your company do?
  8. 08How much does your company cost per month?
  9. 09Does your company work for a 30 person team that’s still on spreadsheets?
  10. 10How is your company different from Competitor A?

What answers look like

Named, linked, or left out.

  • Five companies, one answer. A buying question usually comes back with a handful of names and nothing else.
  • A link is not a mention. Some answers name a company and stop. Some also link its site. We count those separately.
  • The sixth line is empty. When you are not in the answer, there is nothing to click and nothing to compare.

Pages a Monday brief might name

Usually a page that never states a fact the buyer asked for.

  • The pricing page
  • The product overview
  • The comparison page
  • The integrations list

A missing mention alone is never the reason. We read the live page first.

FwdLink Week 3 · Monday Awaiting approval Example

One page to fix

Page
Evidence
The fix
Owner
Due
Second count

Your team approves it and publishes it.

The brief, blank

Six fields, every Monday.

A filled-in example is on the sample brief page, with the answers and the fix in place.

Read the sample brief →

How a pilot starts

Here's how the first month goes.

  1. Week 1

    Before you pay: agree the 50 questions

    We settle the 50 questions and the five competitors with your team on a 30-minute call, starting from the draft we built from the questions you sent. They go into an order with the date of everything below. Week 1 is not billed.

  2. Week 2

    First 450 answers

    All three services get the questions for the first time. You see where you're named and where you're missing.

  3. Week 3

    First brief, first fix

    One page to fix lands on Monday. Your team reviews it and publishes, and we're on the weekly call if anything gets stuck.

  4. Week 4

    We ask again

    We confirm the page is live and run all 450 again. What moved and what didn’t goes in the report.

Week 1 is not billed. The questions and every date above are settled first, and your first charge lands when collection starts in week 2, so the 14-day refund window opens a week before your first brief rather than closing before it.

$990 a month. Billed monthly, cancel whenever you like. If you cancel within 14 days of the first payment, we refund that payment.

Send three buyer questions

Questions

Asked by teams in this industry.

We have only run a study of our own in HR software. There is no count of this industry yet, and we will not present one as if there were. See what we did count →

How we measure → Glossary →

Our product is technical. Will the questions be any good?

We write them with you. On the first 30-minute call your team rewrites anything that does not sound like a real buyer.

We already rank on Google. Does that cover this?

Not always. A page can rank well and still be left out when someone asks an AI for a shortlist.

Can we track a competitor that just launched?

Yes. You name the five competitors, and you can swap one at any weekly call.

Who writes the fix?

We hand you the sentence or the checklist. Your team writes the final copy and publishes it.

Start with three questions

Send three questions your buyers would type into an AI.
We run them and send back what each service answered. If it is not a fit, we will say so.

Send three buyer questions

It costs nothing, and you can take your time deciding afterward.