One plan
A pilot is $990 a month.
You’re billed monthly and can cancel whenever you like.
If you cancel within 14 days of the first payment, we refund that payment.
Your first-month delivery dates are agreed in writing before you pay. If we miss one, your second month is a $990 credit.
$990 / month
- 50 questions, every week
- 450 answers, kept in full
- Five competitors counted
- One Monday brief
- Page check and a second count after you publish
- A 30-minute call each week
It costs nothing and there is no call to book first.
Not included
- Writing piles of articles
- Building or coding your site
- Sending emails for you
- Contacting other websites
- Posting the change for you
- Logging in to your accounts
If you send us a summary of your visitor stats or inquiries, we'll show it next to our numbers and label it as yours. You don't have to.
Side by side
This table shows what you'd handle yourself, what a marketing agency would handle and what we handle.
Compare with doing it yourself and with an agency
| Doing it yourself | A typical marketing agency | FwdLink | |
|---|---|---|---|
| Questions checked each week | Set by your team | Varies by agency | 50, the same ones every week |
| Answers recorded | Set by your team | Varies by agency | 450 a week |
| Full answers kept | Set by your team | Varies by agency | All 450, kept in full |
| What lands on Monday | None | Depends on the agency's report | One page to fix and one sheet of evidence |
| Who publishes | You | Depends on the contract | Your team, after approving the fix |
| Page check and second count | Set by your team | Varies by agency | On the set date, reported as is |
| Content, development, publishing | Your own hours | Depends on the agency's scope | Not included |
| Regular call and price | None · your own hours | Per contract · by quote | 30 minutes a week · $990 a month, cancel any month |
The other two columns describe common arrangements and may differ from your agency or team.
Why not a tool that watches more?
A dashboard tells you a number went down. It does not tell you which page caused it, what to write, who should write it, or when to look again. That is the part we do, and it is the part that takes judgement rather than storage.
One page a week is the product, not a limit we are working around. Ten changes at once and nothing is attributable; one change with a second count already on the calendar is a thing you can learn from. The next week builds on an answer, not a guess.
Every number is backed by the answer it came from. All 450 are kept in full, so any line of the Monday brief can be opened and read.
Questions and answers
Before you book the call.
Why only one page a week?
Change one thing, measure again, and you have a much better idea of what moved. If ten pages change at once, nobody can say which one did it.
Do you write the content or make the changes for us?
We hand you the fix and a checklist. Your team writes it and publishes it. We don't write piles of articles, build or code your site, send emails for you or post the change for you.
Do we need to install anything or connect accounts?
No. We ask from the outside and keep the records. If you send us a summary of your visitor stats or inquiries, we'll show it next to our numbers and label it as yours.
What if the numbers don't move?
We report it exactly as it is. When nothing moved, Monday's brief still names the next page to fix and explains why we picked it.
What does it cost, and can I cancel?
A pilot is $990 a month, billed monthly. You can cancel whenever you like, and if you cancel within 14 days of the first payment we refund it.
When does the first brief land, next to the refund window?
Week 1 is the kickoff call and it is not billed. Your first charge lands in week 2, when we start collecting, and the 14-day refund window runs from it. The first brief reaches you in week 3, about a week inside that window, and the order you accept before paying already carries all of those dates.
Start with three questions
Send three questions your buyers would type into an AI.
We run them and send back what each service answered. If it is not a fit, we will say so.
Send three buyer questions
It costs nothing, and you can take your time deciding afterward.