Sample brief Send three buyer questions

When

You don't know which page to fix first

There are forty pages that could be better and no way to rank them.

For teams stuck at the start.

Right now

What this usually looks like.

  • A list of improvements nobody has started.
  • Every page arguably worth fixing.
  • No evidence attached to any of them.
Clinics

My knee has hurt for 3 months. Who's a good knee clinic in Denver that won't push surgery first?

OpenAI

Three months is long enough that you want a real diagnosis before anyone talks about surgery.

  1. 1 Competitor A Physical therapy before surgery Linked its site
  2. 2 Competitor B No referral needed Linked its site
  3. 3 Competitor C Same-week appointments Named only
  4. 4 Competitor D Two Denver locations Linked its site
  5. 5 Competitor E Runners and hikers focus Named only
  6. ?Your companyNot mentioned

Google Gemini

In Denver these clinics start with non-surgical care.

  1. 1 Competitor F Non-surgical knee care first Linked its site
  2. 2 Competitor B No referral needed Linked its site
  3. 3 Competitor G Second opinions before surgery Named only
  4. 4 Competitor D Two Denver locations Named only
  5. 5 Competitor H Imaging on site Linked its site
  6. ?Your companyNot mentioned

Perplexity

Clinics here that try conservative care first.

  1. 1 Competitor F Non-surgical care first Linked its site
  2. 2 Competitor C Appointments the same week Linked its site
  3. 3 Competitor A Physical therapy before surgery Named only
  4. 4 Competitor H Imaging in the building Named only
  5. 5 Competitor E Works with runners Linked its site
  6. ?Your companyNot mentioned
Each service listed five companies and stopped there. Switch them to see the lists differ. Example answer

Every week

The parts of the service that touch this.

FwdLink Week 3 · Monday Awaiting approval Example

Say who the product page is for.

Page
yourcompany.example/payroll
Evidence
Here are five payroll tools teams of about 75 tend to use. Your company was not on the list.Page check: Team size and Setup help are not stated.
The fix
  • State the team size
  • State the setup help
  • Keep it in your own wording
Owner
MLMarketing lead
Due
Thursday
Second count
Monday, two weeks later

Your team approves it and publishes it.

One page on Monday

Your Monday.,Made actionable.

The page shows the web address to fix, what the AI said next to what your page actually says, the fix, who owns it, when it’s due and when we’ll count again. All of it fits on one sheet.

Read the sample brief →

How a pilot starts

Here's how the first month goes.

  1. Week 1

    Before you pay: agree the 50 questions

    We settle the 50 questions and the five competitors with your team on a 30-minute call, starting from the draft we built from the questions you sent. They go into an order with the date of everything below. Week 1 is not billed.

  2. Week 2

    First 450 answers

    All three services get the questions for the first time. You see where you're named and where you're missing.

  3. Week 3

    First brief, first fix

    One page to fix lands on Monday. Your team reviews it and publishes, and we're on the weekly call if anything gets stuck.

  4. Week 4

    We ask again

    We confirm the page is live and run all 450 again. What moved and what didn’t goes in the report.

Week 1 is not billed. The questions and every date above are settled first, and your first charge lands when collection starts in week 2, so the 14-day refund window opens a week before your first brief rather than closing before it.

Scope

What this does not cover.

  • We do not audit your whole site.
  • We do not hand you a backlog.

Everything we don't do →

What you can check

All 450 answers a week are kept in full, so every line of evidence in a brief can be opened and read.

How the archive works →

$990 a month. Billed monthly, cancel whenever you like. If you cancel within 14 days of the first payment, we refund that payment.

Send three buyer questions

Start with three questions

Send three questions your buyers would type into an AI.
We run them and send back what each service answered. If it is not a fit, we will say so.

Send three buyer questions

It costs nothing, and you can take your time deciding afterward.