Choosing the questions
Recording answers
One page on Monday
After you publish
All industries → Industries not listed here are worth asking about.
By role
When
Your visibility in AI answers
We ask the questions your next buyer is asking. See which companies AI names, where you’re missing, and what to change.
450 answers every week. One clear next move on Monday.
Send three buyer questions Read the sample brief
Three questions. Real answers. Free to get started.
What's a good tool to track tasks for a 30 person team? We're still on spreadsheets.
OpenAI
For a team of 30 that's outgrowing spreadsheets, these five are worth a look.
Google Gemini
Teams that size usually land on one of these.
Perplexity
Most teams at that size pick from this group.
What changed
Buyers ask AI who to choose. A company the answer leaves out isn’t in that comparison.
We read the answers, pick one page to fix, and check it again on a set date.
From question to edit
What's a good tool to track tasks for a 30 person team? We're still on spreadsheets.
OpenAI
For a team of 30 that's outgrowing spreadsheets, these five are worth a look.
Google Gemini
Teams that size usually land on one of these.
Perplexity
Most teams at that size pick from this group.
Your team approves it and publishes it.
5/90 named · 2/90 linked Example
We suggest the change. Your team decides, and your team puts it live.
One cell, one answer
Thirty of the questions ask what to use, and the other twenty ask about your company. We don't mix the two counts.
450answers kept. every week.
62/450 named · 29/450 linked Example figures
Green means the answer linked your site. Gray means it named you only. An empty cell is an answer that did neither.
The same 50 questions go to OpenAI, Google Gemini and Perplexity, three times each, every week. That's 150 answers from each, 450 in all.
Your team approves it and publishes it.
One page on Monday
The page shows the web address to fix, what the AI said next to what your page actually says, the fix, who owns it, when it’s due and when we’ll count again. All of it fits on one sheet.
Who does what
What FwdLink does
What your team does
What FwdLink doesn't do
If you send us a summary of your visitor stats or inquiries, we'll show it next to our numbers and label it as yours. You don't have to.
How a pilot starts
We settle the 50 questions and the five competitors with your team on a 30-minute call, starting from the draft we built from the questions you sent. They go into an order with the date of everything below. Week 1 is not billed.
All three services get the questions for the first time. You see where you're named and where you're missing.
One page to fix lands on Monday. Your team reviews it and publishes, and we're on the weekly call if anything gets stuck.
We confirm the page is live and run all 450 again. What moved and what didn’t goes in the report.
Week 1 is not billed. The questions and every date above are settled first, and your first charge lands when collection starts in week 2, so the 14-day refund window opens a week before your first brief rather than closing before it.
We counted
Filled dot = linked its site · Outlined dot = named only · Gray dot = neither. 100 dots, rounded.
Named means the answer used the company name or an agreed alias. Linked means the answer cited that company’s own domain.
FwdLink's own count, September 2026. All 50 companies were HR software vendors. We have not yet run the same study in other industries.
Ten industries, for a start
The 50 questions are written fresh for each industry. A dentist's office and a trucking company wouldn't get the same 50 a payroll company does.
Industries not listed here are worth asking about. Send three questions and we will tell you straight whether this works for yours. All industries →
Side by side
| Doing it yourself | A typical marketing agency | FwdLink | |
|---|---|---|---|
| Questions checked each week | Set by your team | Varies by agency | 50, the same ones every week |
| Answers recorded | Set by your team | Varies by agency | 450 a week |
| Full answers kept | Set by your team | Varies by agency | All 450, kept in full |
| What lands on Monday | None | Depends on the agency's report | One page to fix and one sheet of evidence |
| Who publishes | You | Depends on the contract | Your team, after approving the fix |
| Page check and second count | Set by your team | Varies by agency | On the set date, reported as is |
| Content, development, publishing | Your own hours | Depends on the agency's scope | Not included |
| Regular call and price | None · your own hours | Per contract · by quote | 30 minutes a week · $990 a month, cancel any month |
The other two columns describe common arrangements and may differ from your agency or team.
A dashboard tells you a number went down. It does not tell you which page caused it, what to write, who should write it, or when to look again. That is the part we do, and it is the part that takes judgement rather than storage.
One page a week is the product, not a limit we are working around. Ten changes at once and nothing is attributable; one change with a second count already on the calendar is a thing you can learn from. The next week builds on an answer, not a guess.
Every number is backed by the answer it came from. All 450 are kept in full, so any line of the Monday brief can be opened and read.
What we can show you
In September 2026 we read 1,110 AI answers about 50 HR software companies. 13.6% named the company and 7.7% linked its own site. The method, the denominators and the limits are written down.
Send three questions your buyers would type into an AI. We put them to all three services and send you back what each one actually answered, with the date. No call needed and nothing to pay.
All 450 answers a week are stored with the question, the service and which of the three repeats it was. When a brief says an answer left you out, you can open that answer and read it.
A pilot is $990 a month, billed monthly, cancel any month. The scope, the five competitors and every delivery date are written into an order before you pay anything.
FwdLink's own count, September 2026. All 50 companies were HR software vendors. We have not yet run the same study in other industries.
One plan
You’re billed monthly and can cancel whenever you like.
If you cancel within 14 days of the first payment, we refund that payment.
Your first-month delivery dates are agreed in writing before you pay. If we miss one, your second month is a $990 credit.
$990 / month
It costs nothing and there is no call to book first.
Questions and answers
We ask OpenAI, Google Gemini and Perplexity your 50 agreed questions, three times each, for 450 answers. We count who gets named, you and five competitors, and send you one page to fix on Monday.
Read the Monday brief, approve the fix and publish it on your site. One person joins a 30-minute call each week.
Yes. If your buyers ask an AI before they choose, we build the 50 questions around that. Send us three of them and we will tell you whether we can write 50 real ones for your industry before you commit to anything.
Change one thing, measure again, and you have a much better idea of what moved. If ten pages change at once, nobody can say which one did it.
We hand you the fix and a checklist. Your team writes it and publishes it. We don't write piles of articles, build or code your site, send emails for you or post the change for you.
No. We ask from the outside and keep the records. If you send us a summary of your visitor stats or inquiries, we'll show it next to our numbers and label it as yours.
We report it exactly as it is. When nothing moved, Monday's brief still names the next page to fix and explains why we picked it.
A pilot is $990 a month, billed monthly. You can cancel whenever you like, and if you cancel within 14 days of the first payment we refund it.
Week 1 is the kickoff call and it is not billed. Your first charge lands in week 2, when we start collecting, and the 14-day refund window runs from it. The first brief reaches you in week 3, about a week inside that window, and the order you accept before paying already carries all of those dates.
A clearer picture starts here
Send three questions your buyers would ask.
We’ll run them and send back the answers. It’s free.