Sample brief Send three buyer questions

Legal services

Buyers choosing a trademark lawyer ask an AI too.

We ask the 50 questions they would ask, every week, and hand you one page to fix on Monday.

Send three buyer questions Read the sample brief

Legal services

Do I need a lawyer to trademark my small business name, or can I file it myself?

OpenAI

You can file it yourself, but if the trademark office pushes back you'll want a lawyer.

  1. 1 Competitor A Flat fee trademark filing Linked its site
  2. 2 Competitor B Free first name search Linked its site
  3. 3 Competitor C Handles rejections at no extra cost Named only
  4. 4 Competitor D Online filing, lawyer review Linked its site
  5. 5 Competitor E Small business trademark work Named only
  6. ?Your companyNot mentioned

Google Gemini

A flat-fee filing service or a small firm both work here.

  1. 1 Competitor F Searches and filings, flat fee Linked its site
  2. 2 Competitor D Online filing, lawyer review Linked its site
  3. 3 Competitor B Free first name search Named only
  4. 4 Competitor G Handles refusals from the trademark office Named only
  5. 5 Competitor H Small business clients only Linked its site
  6. ?Your companyNot mentioned

Perplexity

A flat-fee service handles most filings like this.

  1. 1 Competitor A Flat fee filing Linked its site
  2. 2 Competitor G Deals with office refusals Linked its site
  3. 3 Competitor D Filed online, reviewed by a lawyer Named only
  4. 4 Competitor C No extra charge if rejected Named only
  5. 5 Competitor F Search and filing in one fee Linked its site
  6. ?Your companyNot mentioned
Each service listed five companies and stopped there. Switch them to see the lists differ. Example answer

Questions we'd ask

Ten of the fifty, written for this industry.

Six ask what to use and four ask about you by name. The real 50 are settled with your team on the first 30-minute call.

  1. 01What's a good trademark lawyer for a small business filing its first trademark?
  2. 02Recommend a trademark lawyer under $1,000.
  3. 03The trademark office rejected my filing and I do not know what happens next. What do people do about this?
  4. 04What are some alternatives to Competitor A?
  5. 05Do I really need a trademark lawyer for a small business filing its first trademark?
  6. 06What should I look for in a trademark lawyer?
  7. 07What does your company do?
  8. 08How much does your company cost per month?
  9. 09Does your company work for a small business filing its first trademark?
  10. 10How is your company different from Competitor A?

What answers look like

Named, linked, or left out.

  • Five companies, one answer. A buying question usually comes back with a handful of names and nothing else.
  • A link is not a mention. Some answers name a company and stop. Some also link its site. We count those separately.
  • The sixth line is empty. When you are not in the answer, there is nothing to click and nothing to compare.

Pages a Monday brief might name

Usually a page that never states a fact the buyer asked for.

  • The practice page
  • The fees page
  • The attorney bios
  • The FAQ page

A missing mention alone is never the reason. We read the live page first.

FwdLink Week 3 · Monday Awaiting approval Example

One page to fix

Page
Evidence
The fix
Owner
Due
Second count

Your team approves it and publishes it.

The brief, blank

Six fields, every Monday.

A filled-in example is on the sample brief page, with the answers and the fix in place.

Read the sample brief →

How a pilot starts

Here's how the first month goes.

  1. Week 1

    Before you pay: agree the 50 questions

    We settle the 50 questions and the five competitors with your team on a 30-minute call, starting from the draft we built from the questions you sent. They go into an order with the date of everything below. Week 1 is not billed.

  2. Week 2

    First 450 answers

    All three services get the questions for the first time. You see where you're named and where you're missing.

  3. Week 3

    First brief, first fix

    One page to fix lands on Monday. Your team reviews it and publishes, and we're on the weekly call if anything gets stuck.

  4. Week 4

    We ask again

    We confirm the page is live and run all 450 again. What moved and what didn’t goes in the report.

Week 1 is not billed. The questions and every date above are settled first, and your first charge lands when collection starts in week 2, so the 14-day refund window opens a week before your first brief rather than closing before it.

$990 a month. Billed monthly, cancel whenever you like. If you cancel within 14 days of the first payment, we refund that payment.

Send three buyer questions

Questions

Asked by teams in this industry.

We have only run a study of our own in HR software. There is no count of this industry yet, and we will not present one as if there were. See what we did count →

How we measure → Glossary →

Start with three questions

Send three questions your buyers would type into an AI.
We run them and send back what each service answered. If it is not a fit, we will say so.

Send three buyer questions

It costs nothing, and you can take your time deciding afterward.