Sample brief Send three buyer questions

Consumer brands

Buyers choosing a running shoe ask an AI too.

We ask the 50 questions they would ask, every week, and hand you one page to fix on Monday.

Send three buyer questions Read the sample brief

Consumer brands

What's a good running shoe for wide feet under $120?

OpenAI

Wide sizes under $120 are easier to find than they used to be. These five brands make them.

  1. 1 Competitor A Wide sizes, $105 Linked its site
  2. 2 Competitor B 2E and 4E widths Linked its site
  3. 3 Competitor C Cushioned, $95 Named only
  4. 4 Competitor D Wide toe box by design Linked its site
  5. 5 Competitor E Free returns on fit Named only
  6. ?Your companyNot mentioned

Google Gemini

Wide sizes under $120 come from these brands most often.

  1. 1 Competitor F 2E to 4E in every model Linked its site
  2. 2 Competitor B 2E and 4E widths Linked its site
  3. 3 Competitor G Wide toe box, $99 Named only
  4. 4 Competitor E Free returns on fit Named only
  5. 5 Competitor H Roomy fit, $115 Linked its site
  6. ?Your companyNot mentioned

Perplexity

Wide sizes under $120 narrow to these.

  1. 1 Competitor B 2E and 4E Linked its site
  2. 2 Competitor G Wide toe box, $99 Linked its site
  3. 3 Competitor A Wide sizes at $105 Named only
  4. 4 Competitor H Roomy fit, $115 Named only
  5. 5 Competitor D Wide toe box as standard Linked its site
  6. ?Your companyNot mentioned
Each service listed five companies and stopped there. Switch them to see the lists differ. Example answer

Questions we'd ask

Ten of the fifty, written for this industry.

Six ask what to use and four ask about you by name. The real 50 are settled with your team on the first 30-minute call.

  1. 01What's a good running shoe for wide feet?
  2. 02Recommend a running shoe under $120.
  3. 03Every running shoe I try pinches at the toes. What do people do about this?
  4. 04What are some alternatives to Competitor A?
  5. 05Do I really need a running shoe for wide feet?
  6. 06What should I look for in a running shoe?
  7. 07What does your company do?
  8. 08How much does your company cost per month?
  9. 09Does your company work for wide feet?
  10. 10How is your company different from Competitor A?

What answers look like

Named, linked, or left out.

  • Five companies, one answer. A buying question usually comes back with a handful of names and nothing else.
  • A link is not a mention. Some answers name a company and stop. Some also link its site. We count those separately.
  • The sixth line is empty. When you are not in the answer, there is nothing to click and nothing to compare.

Pages a Monday brief might name

Usually a page that never states a fact the buyer asked for.

  • The product page
  • The size guide
  • The returns page
  • The collection page

A missing mention alone is never the reason. We read the live page first.

FwdLink Week 3 · Monday Awaiting approval Example

One page to fix

Page
Evidence
The fix
Owner
Due
Second count

Your team approves it and publishes it.

The brief, blank

Six fields, every Monday.

A filled-in example is on the sample brief page, with the answers and the fix in place.

Read the sample brief →

How a pilot starts

Here's how the first month goes.

  1. Week 1

    Before you pay: agree the 50 questions

    We settle the 50 questions and the five competitors with your team on a 30-minute call, starting from the draft we built from the questions you sent. They go into an order with the date of everything below. Week 1 is not billed.

  2. Week 2

    First 450 answers

    All three services get the questions for the first time. You see where you're named and where you're missing.

  3. Week 3

    First brief, first fix

    One page to fix lands on Monday. Your team reviews it and publishes, and we're on the weekly call if anything gets stuck.

  4. Week 4

    We ask again

    We confirm the page is live and run all 450 again. What moved and what didn’t goes in the report.

Week 1 is not billed. The questions and every date above are settled first, and your first charge lands when collection starts in week 2, so the 14-day refund window opens a week before your first brief rather than closing before it.

$990 a month. Billed monthly, cancel whenever you like. If you cancel within 14 days of the first payment, we refund that payment.

Send three buyer questions

Questions

Asked by teams in this industry.

We have only run a study of our own in HR software. There is no count of this industry yet, and we will not present one as if there were. See what we did count →

How we measure → Glossary →

We sell through retailers too. Does that matter?

An answer can name a brand without naming a shop. We count the brand you asked us to count.

Our catalogue changes every season. Which page gets fixed?

Usually a product or size page that is missing a fact a buyer asked about.

Can we track marketplaces as competitors?

You name five, and they can include a marketplace brand.

Do you run ads or outreach?

No. We count answers and hand you one page to fix.

Start with three questions

Send three questions your buyers would type into an AI.
We run them and send back what each service answered. If it is not a fit, we will say so.

Send three buyer questions

It costs nothing, and you can take your time deciding afterward.