Sample brief Send three buyer questions

When

AI gets your facts wrong

An answer describes a price you changed, a market you left or a feature you never had.

For teams that keep hearing it from customers.

Right now

What this usually looks like.

  • Old pricing repeated back to you in an answer.
  • A capability described that is not yours.
  • No idea which page the wrong fact came from.
HR and payroll software

What payroll software fits a 75 person US team?

OpenAI

Here are five payroll tools teams of about 75 tend to use.

  1. 1 Competitor A US payroll, 50 to 250 employees Linked its site
  2. 2 Competitor B Setup help included Linked its site
  3. 3 Competitor C Flat monthly price per employee Named only
  4. 4 Competitor D Payroll plus benefits in one Linked its site
  5. 5 Competitor E Multi-state tax filing Named only
  6. ?Your companyNot mentioned

Google Gemini

For a US team that size, these come up most.

  1. 1 Competitor F Payroll and time tracking together Linked its site
  2. 2 Competitor A US payroll, 50 to 250 employees Linked its site
  3. 3 Competitor G Benefits administration included Named only
  4. 4 Competitor D Payroll plus benefits in one Named only
  5. 5 Competitor H Files in all 50 states Linked its site
  6. ?Your companyNot mentioned

Perplexity

At 75 people these are the ones that fit.

  1. 1 Competitor A 50 to 250 employees, US Linked its site
  2. 2 Competitor H Files in all 50 states Linked its site
  3. 3 Competitor B Setup help included Named only
  4. 4 Competitor G Benefits administration Named only
  5. 5 Competitor C Flat price per employee Linked its site
  6. ?Your companyNot mentioned
Each service listed five companies and stopped there. Switch them to see the lists differ. Example answer

Every week

The parts of the service that touch this.

FwdLink Week 3 · Monday Awaiting approval Example

Say who the product page is for.

Page
yourcompany.example/payroll
Evidence
Here are five payroll tools teams of about 75 tend to use. Your company was not on the list.Page check: Team size and Setup help are not stated.
The fix
  • State the team size
  • State the setup help
  • Keep it in your own wording
Owner
MLMarketing lead
Due
Thursday
Second count
Monday, two weeks later

Your team approves it and publishes it.

One page on Monday

Your Monday.,Made actionable.

The page shows the web address to fix, what the AI said next to what your page actually says, the fix, who owns it, when it’s due and when we’ll count again. All of it fits on one sheet.

Read the sample brief →

How a pilot starts

Here's how the first month goes.

  1. Week 1

    Before you pay: agree the 50 questions

    We settle the 50 questions and the five competitors with your team on a 30-minute call, starting from the draft we built from the questions you sent. They go into an order with the date of everything below. Week 1 is not billed.

  2. Week 2

    First 450 answers

    All three services get the questions for the first time. You see where you're named and where you're missing.

  3. Week 3

    First brief, first fix

    One page to fix lands on Monday. Your team reviews it and publishes, and we're on the weekly call if anything gets stuck.

  4. Week 4

    We ask again

    We confirm the page is live and run all 450 again. What moved and what didn’t goes in the report.

Week 1 is not billed. The questions and every date above are settled first, and your first charge lands when collection starts in week 2, so the 14-day refund window opens a week before your first brief rather than closing before it.

Scope

What this does not cover.

  • We cannot make an AI service correct itself.
  • We point at your page and you publish the correction.

Everything we don't do →

What you can check

All 450 answers a week are kept in full, so every line of evidence in a brief can be opened and read.

How the archive works →

$990 a month. Billed monthly, cancel whenever you like. If you cancel within 14 days of the first payment, we refund that payment.

Send three buyer questions

Start with three questions

Send three questions your buyers would type into an AI.
We run them and send back what each service answered. If it is not a fit, we will say so.

Send three buyer questions

It costs nothing, and you can take your time deciding afterward.