Question templates
Questions about what to choose. Questions about you.
Your own questions come first: sales objections, enquiries and FAQ. These shapes fill gaps only, and anything drafted from them stays labelled as a draft until your team confirms it. Drafts are never counted as search demand.
| Type | Starting mix of 20 | What the buyer is doing | Question shape |
|---|---|---|---|
| A1 Open recommendation | 3 | The buyer knows what kind of thing they need and asks what is good. | What's a good {product} for {situation}? |
| A2 Recommendation with a condition | 2 | A budget, a size or a location is attached. | Recommend a {product} under {budget}. |
| A3 Starting from the problem | 2 | The buyer does not know what to search for and describes the problem instead. | {problem}. What do people do about this? |
| A4 Looking for alternatives | 2 | A competitor is named and the buyer wants others. | What are some alternatives to {competitor}? |
| A5 Whether to bother | 2 | Do it in-house, hire it out, or skip it entirely. | Do I really need a {product} for {situation}? |
| A6 How to choose | 1 | The buyer asks what to look for. | What should I look for in a {product}? |
| B1 What you do | 2 | What the company is and who it is for. | What does {brand} do? |
| B2 Price and terms | 2 | What it costs, and how cancelling works. | How much does {brand} cost? |
| B3 Whether you fit | 2 | Does it suit this buyer, this size, this place. | Does {brand} work for {situation}? |
| B4 Head to head | 1 | You against one competitor. | How is {brand} different from {competitor}? |
| B6 Practical checks | 1 | Setup, time to start, whether a person answers. | Can I call a person at {brand} if something breaks? |
Tokens are filled in from your confirmed facts: {brand}, {competitor}, {product}, {situation}, {budget}, {problem}. Group A questions are category questions and never contain {brand}. Group B questions always do. A first check uses up to 10 questions; the mix changes with your real questions.
A starter set
Ten starter questions for a task tracker.
Six are category questions, four ask about the company by name. In a check, your team confirms or replaces each one.
- 01What's a good tool to track tasks for a 30 person team?
- 02Recommend a task tracker under $10 per person a month.
- 03Our tasks live in three spreadsheets and nobody knows what’s current. What do people use to fix this?
- 04What are some alternatives to Competitor A?
- 05Do we really need a task tracker for a team of 30?
- 06What should I look for in a task tracker?
- 07What does your company do?
- 08How much does your company charge per person a month?
- 09Does your company work for a 30 person team that’s still on spreadsheets?
- 10How is your company different from Competitor A?
Next step
See what AI answers say about your brand.
Your first check is free.
Start your free check View a sample report
Your first check and a first draft preview are free. The Improvement plan is $99/month: weekly re-checks on four engines, three tasks each week, AI-written drafts from your confirmed facts and a re-measure after a change. Agency workspaces are in early access. Apply for early access.