One work record for each page and form.
- Page
- The existing page URLConfirmed in writing in week 1, within the candidates named in the signed scope, with the reason it was chosen.
- Evidence
-
The buyer questions behind the item, from your sales objections and FAQ first.
- The AI answers we observed on OpenAI and Google Gemini, with the date, service and repeat of each
- Who each answer named or linked, and whether your company was missing
- A page check: the facts the buyer asked about that the live page does not state
- The change
-
Up to three sections, using components your site already has, written from facts your team confirms. No claims about results.
- Placed where a buyer reads it, such as under the headline
- Kept in your own tone. The facts matter, not our wording
- Facts we cannot source are asked for, not written
Linked form item (its own work record). The existing enquiry form: up to six fields, clearer validation messages, and the destination you already use. No new backend.
- Approver
- The person named in the scope as approver
- Version
- Preview v1Approval is recorded against this exact version. If it changes, it goes back for approval.
- Checks
- Version match, desktop, mobile, links, form receipt, eventThen the questions are observed again on one agreed date after release.
Applied only after your approver signs off this exact version.