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We measure it ourselves, then explain it simply.

We only use numbers from AI answers we collected ourselves. Each post says when and how we measured, and what we still don’t know.

2 November 2026

Ask AI the same thing twice, get a different answer

We asked AI the same questions three times in a row. About 1 time in 10, it named a company once and then forgot it. Here is what we found.

11%
About 1 in 10 answers named the company once, then didn’t

20%
1 in 5 answers showed the company’s website once, then didn’t

44%
Asked twice, AI used the same websites only this often

2%
Ask twice and wait until both agree: mix-ups drop to this

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