Blog · · 2 min read
We asked AI to recommend
a dermatology clinic in Gangnam, Seoul
Short answer: each AI gives its own list. 40 answers named 88 different dermatology clinics, and 37 of them came up only once. The answers read businesses’ own websites in 75% of cases, so what your own site says matters.
- 40
- AI answers we counted
- 88
- Different dermatology clinics named
- 1
- Named by all 4 AIs
- 38%
- Same names when asked twice
How we asked
- “강남 피부과 추천해 줘” (Recommend a dermatology clinic in Gangnam, Seoul.)
- “강남에서 피부과 고를 때 괜찮은 곳 몇 군데 알려 줘” (What are the best dermatology clinics in Gangnam, Seoul?)
- “강남 피부과 중에 후기 좋은 곳 어디야?” (Which dermatology clinic in Gangnam, Seoul has good reviews?)
- “강남에 처음 가는데 피부과 어디로 가면 좋을까?” (I just moved to Gangnam, Seoul. Which dermatology clinic should I go to?)
- “강남 피부과 몇 곳 비교해서 알려 줘” (Compare a few dermatology clinics in Gangnam, Seoul for me.)
How many places came up?
Each answer named about 6.2 dermatology clinics. Together the 40 answers named 88 different places.
The most-named place came up in 13 of 40 answers. 37 places came up in just one answer.
26 places were named by two or more of the four AIs. 1 was named by all four.
| AI | Answers | Names per answer | Different names | Answers citing a business’s own site |
|---|---|---|---|---|
| ChatGPT | 10 | 2.7 | 15 | 6 |
| Gemini | 10 | 4.8 | 32 | 10 |
| Claude | 10 | 9.4 | 44 | 9 |
| Perplexity | 10 | 7.8 | 30 | 5 |
FwdLink’s own measurement, 8 November 2026: 5 Korean questions × 4 AIs (ChatGPT with web search, Gemini with Google Search, Claude with web search, Perplexity Sonar) × 2 repeats = 40 planned, 40 collected. Market: KR. Business names were read from each answer by an AI model and merged when they were the same place; we do not publish them.
Ask twice, get a different list
We asked every question twice. On average only 38% of the names were the same both times.
So one answer is like one roll of the dice. To know whether AI really names you, ask several times and count.
Where did the AIs look?
The answers cited 88 different websites, 243 citations in all. This table groups them by kind.
| Kind of site | Citations | Share |
|---|---|---|
| Businesses’ own websites | 120 | 49% |
| Booking, map and listing sites | 38 | 16% |
| Review and ranking sites | 21 | 9% |
| Blogs, forums and social | 18 | 7% |
| Other | 18 | 7% |
| Government and associations | 17 | 7% |
| News and magazines | 11 | 5% |
Same answers. Each cited website was labelled once by an AI model.
Sites the AIs read most
Not counting businesses’ own websites, these sites were cited most: my-doctor.io (11), cashdoc.me (10), modoodoc.com (9), medi.kbizin.com (8), medicalkoreaguide.com (8), just-do-it-unyong.tistory.com (7). The number is how many answers cited the site.
How a dermatology clinic can get named
- Say clearly on your own website what you do, where you are, who you treat or serve, and your prices. AI read businesses’ own sites in 75% of these answers.
- Keep your facts the same on the sites AI reads, like my-doctor.io, cashdoc.me, modoodoc.com.
- Ask the same questions again after 2 to 4 weeks, more than once, and count.
- The free check asks 10 questions to 4 AIs, twice each, and shows the answers and the pages they read.
Questions people ask
Which dermatology clinic in Gangnam, Seoul does AI recommend?
It depends on the AI and on the moment. 40 answers named 88 different places, 1 of them in all four AIs, and only 38% of names repeated when we asked the same question twice.
Where does AI get its recommendations?
From the web pages it reads at that moment. In these answers 49% of citations went to businesses’ own websites; the rest went to booking, review, community and news sites.
How can my dermatology clinic show up?
Put clear facts on your own site, keep them the same on the sites AI reads, then ask again in 2 to 4 weeks. Free check