Blog · · 2 min read
We asked AI to recommend
a tax accountant in Seoul
Short answer: each AI gives its own list. 40 answers named 103 different tax accountants, and 52 of them came up only once. The answers read businesses’ own websites in 93% of cases, so what your own site says matters.
- 40
- AI answers we counted
- 103
- Different tax accountants named
- 0
- Named by all 4 AIs
- 23%
- Same names when asked twice
How we asked
- “서울 세무사 사무소 추천해 줘” (Recommend a tax accountant in Seoul.)
- “서울에서 세무사 사무소 고를 때 괜찮은 곳 몇 군데 알려 줘” (What are the best tax accountants in Seoul?)
- “서울 세무사 사무소 중에 후기 좋은 곳 어디야?” (Which tax accountant in Seoul has good reviews?)
- “서울에 처음 가는데 세무사 사무소 어디로 가면 좋을까?” (I just moved to Seoul. Which tax accountant should I go to?)
- “서울 세무사 사무소 몇 곳 비교해서 알려 줘” (Compare a few tax accountants in Seoul for me.)
How many places came up?
Each answer named about 5.3 tax accountants. Together the 40 answers named 103 different places.
The most-named place came up in 8 of 40 answers. 52 places came up in just one answer.
24 places were named by two or more of the four AIs. 0 were named by all four.
| AI | Answers | Names per answer | Different names | Answers citing a business’s own site |
|---|---|---|---|---|
| ChatGPT | 10 | 3.7 | 30 | 9 |
| Gemini | 10 | 2 | 15 | 10 |
| Claude | 10 | 10 | 59 | 10 |
| Perplexity | 10 | 5.4 | 27 | 8 |
FwdLink’s own measurement, 12 November 2026: 5 Korean questions × 4 AIs (ChatGPT with web search, Gemini with Google Search, Claude with web search, Perplexity Sonar) × 2 repeats = 40 planned, 40 collected. Market: KR. Business names were read from each answer by an AI model and merged when they were the same place; we do not publish them.
Ask twice, get a different list
We asked every question twice. On average only 23% of the names were the same both times.
So one answer is like one roll of the dice. To know whether AI really names you, ask several times and count.
Where did the AIs look?
The answers cited 86 different websites, 224 citations in all. This table groups them by kind.
| Kind of site | Citations | Share |
|---|---|---|
| Businesses’ own websites | 148 | 66% |
| Government and associations | 28 | 13% |
| Blogs, forums and social | 16 | 7% |
| News and magazines | 15 | 7% |
| Booking, map and listing sites | 9 | 4% |
| Other | 8 | 4% |
Same answers. Each cited website was labelled once by an AI model.
Sites the AIs read most
Not counting businesses’ own websites, these sites were cited most: 10mag.com (8), taxwatch.co.kr (6), hyangkiki.tistory.com (6), news.seoul.go.kr (5), data.seoul.go.kr (4), youtube.com (4). The number is how many answers cited the site.
How a tax accountant can get named
- Say clearly on your own website what you do, where you are, who you treat or serve, and your prices. AI read businesses’ own sites in 93% of these answers.
- Keep your facts the same on the sites AI reads, like 10mag.com, taxwatch.co.kr, hyangkiki.tistory.com.
- Ask the same questions again after 2 to 4 weeks, more than once, and count.
- The free check asks 10 questions to 4 AIs, twice each, and shows the answers and the pages they read.
Questions people ask
Which tax accountant in Seoul does AI recommend?
It depends on the AI and on the moment. 40 answers named 103 different places, 0 of them in all four AIs, and only 23% of names repeated when we asked the same question twice.
Where does AI get its recommendations?
From the web pages it reads at that moment. In these answers 66% of citations went to businesses’ own websites; the rest went to booking, review, community and news sites.
How can my tax accountant show up?
Put clear facts on your own site, keep them the same on the sites AI reads, then ask again in 2 to 4 weeks. Free check